Success story

    Alma Wellness

    Caracas, Venezuela

    One digital model, all of the project's marketing

    Grupo Binian chose hauzd as their one stop shop: 3D showroom, renders, videos, website, and brochure all come from the same source of truth, guaranteeing the same storytelling across every piece.

    The challenge

    Launch an iconic project in Caracas with complete, consistent marketing material from day one.
    Prevent renders, video, 3D showroom, and website from showing the project in different ways.
    Coordinate multiple vendors (renders, video, web, 3D) with different timelines and visual criteria.
    One stop shop

    The solution: everything with hauzd

    CAD / Revit

    Project input

    hauzd digital model
    Single source of truth
    3D Showroom — Alma Wellness

    3D Showroom

    Real-time interactive platform where prospects explore the project, compare units, and leave their details.

    See 3D Showroom
    Renders — Alma Wellness

    Renders

    High-quality images of amenities, apartments, and exteriors generated from the same Digital Twin.

    Videos — Alma Wellness

    Videos

    HERO video for the project website plus vertical cuts optimized for social media.

    Website — Alma Wellness

    Website

    Project site with the embedded 3D Showroom and integrated lead capture.

    Visit website
    Brochure — Alma Wellness

    Brochure

    Digital brochure for the website and for the sales team to send directly to prospects.

    Download Brochure

    One source of information, and why it matters

    Every Alma Wellness asset comes from the Digital Twin built in hauzd. The same materials, furniture, lighting, and real Ávila views a prospect sees in the 3D Showroom are the ones that appear in the renders, the HERO video, the vertical cuts, and the website.

    • Zero visual contradictions across channels
    • One coherent storytelling
    • A single partner for all of the project's marketing

    When something changes in the project, it is updated in the Digital Twin and propagates to every asset.

    The outcome

    One model, one single truth

    1
    Vendor for all marketing
    One stop shop
    5
    Deliverables from a single digital model
    Showroom, renders, videos, website and brochure
    100%
    Visual and storytelling consistency
    A single source of truth

    Project renders

    All images generated from the same Digital Twin behind the 3D Showroom.

    About Alma Wellness and Grupo Binian

    Alma Wellness is a mixed-use development in Caracas, Venezuela, featuring residences, offices, and a wellness rooftop overlooking the Ávila mountain. It is developed by Grupo Binian, who entrusted hauzd with their entire visual marketing strategy: 3D showroom, renders, videos, website, and brochure.

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