Caracas, Venezuela

Success Story

Alma Wellness

One Digital Twin, the entire marketing ecosystem

Grupo Binian chose hauzd as their one stop shop: 3D showroom, renders, videos, website, and brochure all come from the same source of truth, guaranteeing the same storytelling across every piece.

The Challenge

Launch an iconic project in Caracas with complete, consistent marketing material from day one.

Prevent renders, video, 3D showroom, and website from showing the project in different ways.

Coordinate multiple vendors (renders, video, web, 3D) with different timelines and visual criteria.

The outcome

One ecosystem, one single truth

Vendor for the entire marketing ecosystem

One stop shop

Deliverables from a single Digital Twin

Showroom, renders, videos, web, and brochure

100%

Visual and storytelling consistency

One single source of truth

One stop shop

The Solution: everything with hauzd

3D Showroom

Real-time interactive platform where prospects explore the project, compare units, and leave their details.

Open 3D Showroom

Renders

High-quality images of amenities, apartments, and exteriors generated from the same Digital Twin.

Videos

HERO video for the project website plus vertical cuts optimized for social media.

Website

Project site with the embedded 3D Showroom and integrated lead capture.

Visit website

Brochure

Digital brochure for the website and for the sales team to send directly to prospects.

Why a single source of truth matters

Every Alma Wellness asset comes from the Digital Twin built in hauzd. The same materials, furniture, lighting, and real Ávila views a prospect sees in the 3D Showroom are the ones that appear in the renders, the HERO video, the vertical cuts, and the website.

The result: zero visual contradictions across channels, one coherent storytelling, and a single partner for the project's entire marketing ecosystem. When something changes in the project, it is updated in the Digital Twin and propagates to every asset.

Project renders

All images generated from the same Digital Twin behind the 3D Showroom.

About Alma Wellness and Grupo Binian

Alma Wellness is a mixed-use development in Caracas, Venezuela, featuring residences, offices, and a wellness rooftop overlooking the Ávila mountain. It is developed by Grupo Binian, who entrusted hauzd with their entire visual marketing strategy: 3D showroom, renders, videos, website, and brochure.

Want your entire marketing from a single source?

We'll show you how one Digital Twin can power your 3D showroom, renders, videos, website, and brochure.

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