Panorámico

Strategy and Technology: The True Digital Leap in Real Estate

How iSiete transformed its real estate sales strategy with Panorámico, using hauzd as the central platform to generate unique experiences, behavioral data, and more empowered salespeople.

The Challenge

Present the Panorámico project attractively and professionally to remote and in-person prospects without relying on PDFs or static renders.

Empower the sales team with digital tools that create a 'wow' experience and elevate the product's perception.

Measure prospect behavior within the platform to make data-driven marketing decisions.

In numbers

Results

Top 1

in sales among all developer projects

3 Weeks

to surpass sales of all other developer projects

The Solution

All-in-One 3D Platform

Everything centralized in one place: virtual tours, floor plans, real-time availability, and digital sales materials.

Digital Marketing Strategy

Using the hauzd platform as the centerpiece of a proactive, data-driven real estate sales and marketing strategy.

Behavioral Analytics

Integrated metrics dashboard to monitor daily connections, most-viewed units, and psychographic profiles of prospects.

iSiete implemented hauzd as the center of their digital strategy for the Panorámico project. The result was much more than a tool: it was a mindset shift in the sales team:

Sales advisors went from showing papers and renders to guiding clients through an interactive virtual tour, creating a 'wow' moment that differentiates the project from the competition.
The integrated analytics panel reveals which units attract the most attention, at what times there are more visits, and how long prospects spend in each space, allowing sales storytelling to be adjusted.
The strategy stopped being reactive and became proactive: with real data on buyer behavior, the team can personalize each presentation and mass communication.

"The true digital leap in the sector does not depend on technology, but on strategy. You need to have a clear purpose of where you're going, and from there you build the strategy."
— Pedro Garbarino Huerta, Digital Strategist, iSiete

About iSiete and Panorámico

iSiete is a Chilean real estate development company with a strategic and digital vision of the market. Panorámico is one of their flagship projects, available on the hauzd platform at panoramico.hauzd.app. With Pedro Garbarino Huerta leading the digital strategy, iSiete has committed to turning technology not into an end, but into the vehicle to execute a more effective, human, and data-driven sales strategy.

Ready to transform your sales strategy?

Discover how hauzd can be the center of your real estate digital strategy.

Schedule a Demo

Talk to our advisors and discover how hauzd can transform your projects.

Sales & Marketing Tips

Explore our blog with resources, guides, and trends in real estate marketing.

Subscribe to receive the latest news, events, and updates from hauzd.