Success Story
Revolutionizing Developer Sales Cycle
Discover how The Graystone redefined the residential experience in Seattle by integrating immersive digital tools
that help buyers and investors visualize the project with greater clarity, confidence, and engagement.
The Challenge:
- Presenting a high-density residential tower with multiple unit types and amenities in a simple, compelling way.
- Reducing dependency on static renders and physical tours to communicate the project’s value.
- Simplifying the visualization of unit availability, pricing, floor plans and unit views.
- Delivering a digital experience that matches the architectural sophistication of the development.
By the numbers
Results
Increase in Sales
Increase in sales efficiency
Reduction in printing costs
The Solution
The Graystone adopted the hauzd 3D Showroom as a central presentation tool to elevate its sales process. Buyers can now visualize the full project remotely, understand the value of each residence, and connect emotionally with the design before ever visiting the site.
The Strategy
Integration of the hauzd 3D Showroom to centralize all visual and technical project information in one interactive platform.
Immersive 3D walkthroughs allowing buyers to explore layouts, amenities, and views directly from any device.
Support for the sales team, offering a clear, intuitive tool for both local and international presentations.
Standardized digital materials across marketing channels to ensure consistent, high-quality storytelling.
The 3D Showroom
IMMERSIVE VIRTUAL TOURS
Let buyers explore the views of each unit in an immersive 3D environment
FLOOR PLAN VISUALIZATION
Instant access to architectural layouts with dimensions and typologies displayed in both 2D and 3D formats.
About Graystone
Located in downtown Seattle, The Graystone Residential Building blends a striking residential tower with a two-tiered urban park that connects seamlessly with the surrounding skyline.
The development features 271 residential units, premium amenities, and sustainable design certified under LEED Silver, offering a balance of luxury, functionality, and community living.
