How to manage a lot project efficiently?
Today I want to tell you how you can achieve efficiency in the process of selling real estate lots and land.
We have had this conversation with several real estate developers who sell thousands of lots every year:
Real Estate Developer (RE): “We sell land, it’s just land, we don’t need advanced technology for this process.”
How’s the process?
RE: “We have an excel with all the inventory and we mark it in different colors every time we sell a lot or land.
Each seller has to send an email to the Sales Assistant to update the excel”.
What information do you show the buyer?
RE: “We have a giant printed plan, which is shown to the buyer in our offices or sales center.
We have also included it in the PDF brochure to give the buyer a general idea, along with some images and renders. We send the PDF to each potential buyer”.
How does the buyer know the exact availability and prices at all times?
RE: “We send them the excel with the latest update, we do not have the online inventory”.
How do you prevent “overselling”?
RE: “Every week, we send the excel to the Brokers and our internal sales team”.
How do you show the green spaces and amenities to the buyer?
RE We send them the brochure with the renderings.
How do they reserve a lot?
RE: “They must fill out and sign a series of documents and then make the 1st payment.”
If you are a real estate developer offering lot or land projects, this story probably sounds familiar to you.
Proptech continues to advance by leaps and bounds. More and more companies are offering solutions to run processes more efficiently.
But, it is not only about the efficiency of the process, but also make the buyer “fall in love with the project”.
Buying a piece of land could be for an investment, but also to build a house, so we are talking about the dream of that family.
Here we tell you how you can make the sales process more efficient and the shopping experience more attractive and dynamic with interactive software like hauzd, where you can centralize all your marketing in one place, under a single link, accessible from anywhere on iOS, Android, Windows and Web (browsers).
Say Goodbye to masterplans and plans printed on paper! Your project URL will have all the necessary info.
On one hand, interactive software increases engagement with buyers, since you can embed it in any web page and show the entire master plan with its green spaces, amenities, streets and the entire urbanization… Buyers often do not visualize their future home without a full understanding of the project.
Additionally, you can share with the buyer the specific URL of a lot, with its specifications, price and area.
Say Goodbye to sending excels and overselling!
On the other hand, train your sales team to use the interactive software that has the inventory of each lot, land or house with its respective price, status, area, elevations and location in real time.
Hauzd gives you access to the Admin Panel, where you can manually update your inventory. It is also possible to integrate the interactive platform via API with various CRM/ERPs so that this process occurs automatically without “manual” intervention.
Enhance the shopping experience with images and 360 virtual tours
If you have renderings and 360 images, these can be included within the platform to generate a better immersive shopping experience.
24×7 means more sales opportunities
Let buyers start the buying process ONLINE by allowing them to explore the entire project and existing lot options, as well as request a quote or reserve a specific lot.
Join the real estate digital revolution now! Schedule a video call with our team and we will advise you!
