Asunción, Paraguay
Palmanova Center
Result
45 qualified leads in 30 days
They replaced fixed-node navigation with a fully navigable 3D Showroom with live inventory. Prospects explored freely and converted inside the same experience.
Technology category comparison
Real-time 3D vs 360° tours for real estate
Most pre-sale real estate projects are still shown with 360° photo tours that jump between fixed points. Buyers cannot walk freely, change finishes or see live availability.
Real-time 3D renders the full project inside the browser, like a video game. Prospects explore every corner, configure units and book without leaving the experience.
| Capability | Node-based 360° virtual tour Pre-captured spherical images | hauzd Real-time 3D platform |
|---|---|---|
| Navigation | Jumps between pre-captured spherical points; the walkthrough is limited to the nodes the provider defined. | Free, continuous walkthrough of masterplan, buildings, floors and units; the user decides where to go. |
| Finish configuration | Not possible; each variant would require a new spherical photo. | Finishes, unit types and views configurable in real time from any unit. |
| Availability and pricing | Static data or manually updated; risk of showing sold units. | Live sync with CRM/ERP: real prices and availability instantly. |
| Mobile experience | Requires a dedicated app or viewer for quality; on web it is passive. | Web browser and native iOS/Android/Windows apps, online and offline. |
| Update cost | Every facade or unit-type change requires a new photo shoot. | Update the Digital Twin once and it propagates to every channel. |
| Lead capture | Generic form at the end of the tour; little intent data. | Native forms, CTAs and events with interaction history sent to CRM. |
Navigation
Node-based 360° virtual tour
Jumps between pre-captured spherical points; the walkthrough is limited to the nodes the provider defined.
hauzd
Free, continuous walkthrough of masterplan, buildings, floors and units; the user decides where to go.
Finish configuration
Node-based 360° virtual tour
Not possible; each variant would require a new spherical photo.
hauzd
Finishes, unit types and views configurable in real time from any unit.
Availability and pricing
Node-based 360° virtual tour
Static data or manually updated; risk of showing sold units.
hauzd
Live sync with CRM/ERP: real prices and availability instantly.
Mobile experience
Node-based 360° virtual tour
Requires a dedicated app or viewer for quality; on web it is passive.
hauzd
Web browser and native iOS/Android/Windows apps, online and offline.
Update cost
Node-based 360° virtual tour
Every facade or unit-type change requires a new photo shoot.
hauzd
Update the Digital Twin once and it propagates to every channel.
Lead capture
Node-based 360° virtual tour
Generic form at the end of the tour; little intent data.
hauzd
Native forms, CTAs and events with interaction history sent to CRM.
Why 360° tours fall short in pre-sale
- Buyers make one of the biggest financial decisions of their lives from fixed photos.
- Sales teams waste time explaining layouts that prospects cannot experience.
- Every price or inventory change creates a production bottleneck.
- hauzd turns the project into a live digital twin that sells itself.
From 360° tour to real-time experience: real results
Mexico
iSiete Panorámico
Result
Behavioral data on every visit
With real-time 3D the sales team learned which units and amenities each prospect explored — impossible to measure with a 360° tour.
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